COCO Business Model
COCO is a business model where the company owns and operates the outlet directly. It gives brands complete control over quality, service, operations, staff, customer experience and brand positioning.
COCO stands for Company Owned Company Operated. In this model, the outlet is fully owned and operated by the company or brand itself.
The company invests in the outlet, manages the operations, hires the team, controls product quality, handles marketing and takes complete responsibility for business performance.
This model is commonly used by brands that want full operational control, strong brand consistency and direct customer experience management.
How the COCO Model Works
In the COCO model, the company selects the location, invests in setup, manages interiors, hires staff, operates the outlet and controls all business activities.
The company directly manages sales, customer service, inventory, staff training, marketing, quality control and financial performance.
This model requires higher investment from the company, but it also gives the company full control over the outlet and its profitability.
Benefits for Businesses and Brands
COCO model is best for brands that want to maintain complete control over their business.
The brand can ensure the same quality, service standards, customer experience and operational discipline across all outlets. This model is also useful when a brand wants to test a new market, launch a flagship outlet or create a standard outlet format before giving franchises.
COCO outlets can also become model outlets for future franchise expansion.
Benefits for Investors and Property Owners
In a COCO model, investors may not always operate the business directly, but they can benefit by offering suitable commercial spaces to brands that are looking for company-operated outlets.
Builders and property owners can attract strong brands for leasing, revenue-sharing or long-term commercial partnerships.
Suitable For
COCO model is suitable for:
- Flagship outlets
- Premium brand locations
- Company-controlled restaurants
- Cafés and QSR brands
- Retail brands
- Pilot outlets
- Experience centres
- Training outlets
- High-footfall commercial locations
Horizon Brands India’s Role
Horizon Brands India helps brands plan COCO expansion by identifying suitable locations, commercial spaces, market potential and operational requirements.
We also help property owners and builders connect with brands looking for company-operated outlets in strong commercial locations.
Our role includes location strategy, brand positioning, business model discussion, leasing support and expansion planning.
Planning to expand through company-owned outlets?
Connect with Horizon Brands India to understand COCO model planning, location strategy and brand expansion opportunities.